YOUR BENEFITS

• Ready to implement new category concept

• Fast-track discussions related to your category concept with retailers

• Factual and compelling arguments to ease negotiation with retailers

• Improve the ROI of your in-store merchandizing strategies

YOUR DIFFERENCE

• Factual identification of in-store strategies maximizing revenues

• All KPIS related to purchasing mechanism (penetration rate, stopping power, average basket size, time before 1st purchase...)

• Identification of shopper's decision process

• Showcase the added value of your new category concept

YOUR BENEFITS

• Confirm your new merchandizing on factual and compelling facts

• Fast-track discussions related to your merchandizing concept with retailers

• Simple and ready-to-use presentation material to ease the reselling of your new concept by sales representative

YOUR DIFFERENCE

• Identification of the different improvements brought by the strategy

• Analysis of the different levers generating more sales and traffic

• Reasons behind the improvement of the basket size and value

• Showcase upsides and ROI of your new strategy 

YOUR BENEFITS

• Optimization and in-depth understanding of your multi-location strategy ROI

• Improve efficiency of your multi-location strategy

• Factual expertise for win-win discussions with retailers

YOUR DIFFERENCE

• Multidimensional (display type, location, range, etc.) impact evaluation of your strategy efficiency

• Develop an in-depth knowledge of shoppers' behavior in your category and at your secondary locations

• Showcase with precision the added value of your multi-location strategy and fast-track acceptance

YOUR BENEFITS

• Understand your investments on communication and marketing

• Optimize usage of communication following your objectives

YOUR DIFFERENCE

• Measure exposure to communication materials and its impact on shoppers' behavior 

• Ensure a perfect match between your objectives and the type of display used (stopping power, usage rate, gaze duration, etc.)

• Understand shoppers' perception of POS advertising and increase efficiency of your in-store communication strategy

YOUR BENEFITS

• Factual arguments to fast-track retailers' acceptance of your communication campaign

• Precise evaluation of your ROI on communication strategies

• Optimization of communication strategies following easy-to-follow execution guidelines

YOUR DIFFERENCE

• New fact-based insights on promotion levers efficiency

• Understanding of shoppers' behavior and how it is impacted by promotions

• Perfect targeting in terms of message and locations for your promo activities

• Showcase your campaign ROI to retailers

YOUR BENEFITS

• Factual and compelling arguments to further improve your checkout strategy

• Convince retailers about your checkout strategy

• Simple and ready-to-use presentation material to ease the reselling of your checkout strategy

YOUR DIFFERENCE

• Understand the diversity of shoppers' behavior and how it is affected by checkout type

• Fact-based presentation on the most optimal merchandizing strategy per checkout type

• Showcase benefits of your checkout strategy to retailers and increase acceptability

YOUR BENEFITS

• Optimize your store concept according to shoppers' logic

• Increase shopping experience quality

• Increase store profitability and efficiency

YOUR DIFFERENCE

• Observe and quantify how shoppers do their shopping to guide your new store concepts

• Understand shoppers' profiles and adapt store accordingly

• Understand shoppers' global path and how it is influenced by the different categories they encounter