Category Test

BUILD A NEW CATEGORY STORY

IN-STORE DIAGNOSTICS AND BUILDING YOUR NEW CATEGORY CONCEPT

YOUR BENEFITS

  • Ready to implement new category concept

  • Fast-track discussions related to your category concept with retailers

  • Factual and compelling arguments to ease negotiation with retailers

  • Improve the ROI of your in-store merchandizing strategies

YOUR DIFFERENCE

  • Factual identification of in-store strategies maximizing revenues

  • All KPIS related to purchasing mechanism (penetration rate, stopping power, average basket size, time before 1st purchase...)

  • Identification of shopper's decision process

  • Showcase the added value of your new category concept

 

Merchandising

VALIDATE YOUR MERCHANDISING STRATEGY

BEFORE/AFTER VALIDATION TEST IN-STORE

YOUR BENEFITS

  • Confirm your new merchandizing on factual and compelling facts

  • Fast-track discussions related to your merchandizing concept with retailers

  • Simple and ready-to-use presentation material to ease the reselling of your new concept by sales representative

YOUR DIFFERENCE

  • Identification of the different improvements brought by the strategy

  • Analysis of the different levers generating more sales and traffic

  • Reasons behind the improvement of the basket size and value

  • Showcase upsides and ROI of your new strategy 

 

2nd Location

OPTIMISE YOUR MULTI-LOCATION STRATEGY

MULTI-PLACEMENT AND MULTI-SUPPORT TESTS ON THE POINT OF SALES

YOUR BENEFITS

  • Optimization and in-depth understanding of your multi-location strategy ROI

  • Improve efficiency of your multi-location strategy

  • Factual expertise for win-win discussions with retailers

YOUR DIFFERENCE

  • Multidimensional (display type, location, range, etc.) impact evaluation of your strategy efficiency

  • Develop an in-depth knowledge of shoppers' behavior in your category and at your secondary locations

  • Showcase with precision the added value of your multi-location strategy and fast-track acceptance

 

POSM / DIGITAL

OPTIMISE THE IMPACT OF YOUR COMMUNICATION

TEST MULTIPLE TRADITIONAL AND DIGITAL POINTS OF CONTACT IN STORE

YOUR BENEFITS

  • Understand your investments on communication and marketing

  • Optimize usage of communication following your objectives

YOUR DIFFERENCE

  • Measure exposure to communication materials and its impact on shoppers' behavior 

  • Ensure a perfect match between your objectives and the type of display used (stopping power, usage rate, gaze duration, etc.)

  • Understand shoppers' perception of POS advertising and increase efficiency of your in-store communication strategy

 

Activations

INCREASE ROI OF YOUR PROMOTIONAL OPERATIONS

TEST MULTIPLE PROMO STRATEGIES AND EXECUTIONS IN-STORE

YOUR BENEFITS

  • Factual arguments to fast-track retailers' acceptance of your communication campaign

  • Precise evaluation of your ROI on communication strategies

  • Optimization of communication strategies following easy-to-follow execution guidelines

YOUR DIFFERENCE

  • New fact-based insights on promotion levers efficiency

  • Understanding of shoppers' behavior and how it is impacted by promotions

  • Perfect targeting in terms of message and locations for your promo activities

  • Showcase your campaign ROI to retailers

 

checkout zone

VALIDATE YOUR CHECKOUT MERCHANDISING

TEST multiple CHECKOUT AND SELF-CHECKOUT FORMATS IN-STORE

YOUR BENEFITS

  • Factual and compelling arguments to further improve your checkout strategy

  • Convince retailers about your checkout strategy

  • Simple and ready-to-use presentation material to ease the reselling of your checkout strategy

YOUR DIFFERENCE

  • Understand the diversity of shoppers' behavior and how it is affected by checkout type

  • Fact-based presentation on the most optimal merchandizing strategy per checkout type

  • Showcase benefits of your checkout strategy to retailers and increase acceptability

 

global store

OPTIMISE YOUR STORE CONCEPT

TEST THE ENTIRE PURCHASE PATH FROM ENTRANCE TO CHECKOUT

YOUR BENEFITS

  • Optimize your store concept according to shoppers' logic

  • Increase shopping experience quality

  • Increase store profitability and efficiency

YOUR DIFFERENCE

  • Observe and quantify how shoppers do their shopping to guide your new store concepts

  • Understand shoppers' profiles and adapt store accordingly

  • Understand shoppers' global path and how it is influenced by the different categories they encounter