Category Test
BUILD A NEW CATEGORY STORY
IN-STORE DIAGNOSTICS AND BUILDING YOUR NEW CATEGORY CONCEPT

YOUR BENEFITS
-
Ready to implement new category concept
-
Fast-track discussions related to your category concept with retailers
-
Factual and compelling arguments to ease negotiation with retailers
-
Improve the ROI of your in-store merchandizing strategies
YOUR DIFFERENCE
-
Factual identification of in-store strategies maximizing revenues
-
All KPIS related to purchasing mechanism (penetration rate, stopping power, average basket size, time before 1st purchase...)
-
Identification of shopper's decision process
-
Showcase the added value of your new category concept

Merchandising
VALIDATE YOUR MERCHANDISING STRATEGY
BEFORE/AFTER VALIDATION TEST IN-STORE

YOUR BENEFITS
-
Confirm your new merchandizing on factual and compelling facts
-
Fast-track discussions related to your merchandizing concept with retailers
-
Simple and ready-to-use presentation material to ease the reselling of your new concept by sales representative

YOUR DIFFERENCE
-
Identification of the different improvements brought by the strategy
-
Analysis of the different levers generating more sales and traffic
-
Reasons behind the improvement of the basket size and value
-
Showcase upsides and ROI of your new strategy
2nd Location
OPTIMISE YOUR MULTI-LOCATION STRATEGY
MULTI-PLACEMENT AND MULTI-SUPPORT TESTS ON THE POINT OF SALES

YOUR BENEFITS
-
Optimization and in-depth understanding of your multi-location strategy ROI
-
Improve efficiency of your multi-location strategy
-
Factual expertise for win-win discussions with retailers

YOUR DIFFERENCE
-
Multidimensional (display type, location, range, etc.) impact evaluation of your strategy efficiency
-
Develop an in-depth knowledge of shoppers' behavior in your category and at your secondary locations
-
Showcase with precision the added value of your multi-location strategy and fast-track acceptance
POSM / DIGITAL
OPTIMISE THE IMPACT OF YOUR COMMUNICATION
TEST MULTIPLE TRADITIONAL AND DIGITAL POINTS OF CONTACT IN STORE

YOUR BENEFITS
-
Understand your investments on communication and marketing
-
Optimize usage of communication following your objectives

YOUR DIFFERENCE
-
Measure exposure to communication materials and its impact on shoppers' behavior
-
Ensure a perfect match between your objectives and the type of display used (stopping power, usage rate, gaze duration, etc.)
-
Understand shoppers' perception of POS advertising and increase efficiency of your in-store communication strategy
Activations
INCREASE ROI OF YOUR PROMOTIONAL OPERATIONS
TEST MULTIPLE PROMO STRATEGIES AND EXECUTIONS IN-STORE

YOUR BENEFITS
-
Factual arguments to fast-track retailers' acceptance of your communication campaign
-
Precise evaluation of your ROI on communication strategies
-
Optimization of communication strategies following easy-to-follow execution guidelines

YOUR DIFFERENCE
-
New fact-based insights on promotion levers efficiency
-
Understanding of shoppers' behavior and how it is impacted by promotions
-
Perfect targeting in terms of message and locations for your promo activities
-
Showcase your campaign ROI to retailers
checkout zone
VALIDATE YOUR CHECKOUT MERCHANDISING
TEST multiple CHECKOUT AND SELF-CHECKOUT FORMATS IN-STORE

YOUR BENEFITS
-
Factual and compelling arguments to further improve your checkout strategy
-
Convince retailers about your checkout strategy
-
Simple and ready-to-use presentation material to ease the reselling of your checkout strategy

YOUR DIFFERENCE
-
Understand the diversity of shoppers' behavior and how it is affected by checkout type
-
Fact-based presentation on the most optimal merchandizing strategy per checkout type
-
Showcase benefits of your checkout strategy to retailers and increase acceptability
global store
OPTIMISE YOUR STORE CONCEPT
TEST THE ENTIRE PURCHASE PATH FROM ENTRANCE TO CHECKOUT

YOUR BENEFITS
-
Optimize your store concept according to shoppers' logic
-
Increase shopping experience quality
-
Increase store profitability and efficiency

YOUR DIFFERENCE
-
Observe and quantify how shoppers do their shopping to guide your new store concepts
-
Understand shoppers' profiles and adapt store accordingly
-
Understand shoppers' global path and how it is influenced by the different categories they encounter