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An approach tailored to your needs
STUDY YOUR CHALLENGES AT THE MOST APPROPRIATE SCALE
Category Strategy and global store
POSM, communication
Merchandising Test
Animation and Shop-in-Shops
Activations and Cross-Merchandising
E-Commerce
E-Commerce
Qualify and quantify consumption profiles and shopping missions on your categories in store and online ...
... and convert them on an evidence basis into the most profitable omnichannel strategies for your business development
Your Difference
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Factual demonstration of the merchandising and e-merchandising levers generating growth advantages for the categories
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Complete KPIs on buying mechanics (shelf entry rates, shelf stops, average basket, purchase mix, ...)
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Determination of shopper profiles and shopper missions, including purchase decision tree, thanks to new technological and methodological means
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